Early last year, Google released Suggested Clips as a type of Featured Snippet that appears at the top of SERPS for how-to process queries with visual intent. Unlike traditional video search results, this feature jumps to a specific point in the selected video where the answer to the search query appears. In particular, this feature …
To better understand how the YouTube Search algorithm works, we looked at 3.8 million data points across 100,000 videos and 75,000 channels. Using a keyword sample that contained a variety of named entities (people, places, things, etc.) and questions (how, why, etc.), we checked rankings for the first 20 results and fetched a wide array …
[This blog post is a summary of the first part of a presentation I gave at SearchLove London. You can find the full presentation here.] Too often, Video SEO is simplified to a discussion of video rich snippets, which are the visual markup of video results to include thumbnails and timestamps. This perspective leads to …
Read moreVideo SEO: Ranking Videos in Google Without Rich Snippets